Project Overview
Coming into autumn/winter 2022 I directed a shoot with the objective of creating a library of images representing different styles throughout the fall.
The concept was centered around three friends who shared the same student housing. I imagined them spending the fall locked-in, going through the process of being bored, saying fuck-it and partying, as well as getting closer to each other. We had three main sets with one being a library, one birthday dinner and one party/afterparty.
Apart from a large volume of stills we also created some tiktoks and shortform video content.
This content was primarily meant to cover our channels in between sale periods and creating a red thread through out the fall/winter season,allowing our customers to follow these three characters through their fall.
