Evergreen__B&O

Part of my role at Bang & Olufsen has been revamping and creating new imagery guidelines. With a big focus on their lifestyle product imagery. It was an extensive audit and guideline development that eventually resulted in this lifestyle shoot. The purpose of this shoot was to get a good amount of evergreen imagery covering products in aspirational lived in homes and follow our new guidelines.

I sketched the shots, planned the setup and put together the team for this shoot. We then produced the shoot with the help of Blonde inc in France where I acted as on set art-director. A holisitc involvement from start to finish and some of my proudest work.