B&O
Evergreen

Project Overview
Part of my role at Bang & Olufsen has been revamping and creating new imagery guidelines. With a big focus on their lifestyle product imagery. It was an extensive audit and guideline development that eventually resulted in this lifestyle shoot. The purpose of this shoot was to get a good amount of evergreen imagery covering products in aspirational lived in homes and follow our new guidelines.

I sketched the shots, planned the setup and put together the team for this shoot. We then produced the shoot with the help of Blonde inc in France where I acted as on set art-director. A holisitc involvement from start to finish and some of my proudest work.
Inhouse: 

Creative Lead: Matthew Bostock

Art Director: Daniel Emilsson

Producer: Josephine Mohr

Line producer: Jeppe Tornvig


External: 

Agency: Blonde Inc
Producer: Amanda Rosencrantz
Line-producer: Sarah Mattar
Photographer: Lee Whittaker
Set Design: Cristina Ramos
Stylist: Tereza Ortiz
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