Project Overview
For the Miinto Summer Sale in 2022 I was tasked with creating a concept that would allow us to stick out on the feed while showcasing our wide variety of summer styles.
I wanted a playfull vsiual tone that is often absent in the luxury fashion space. Mixing summer scenes printed on backdrops with an indoor studio and unusual posing, the concept centers around the idea of getting ”out-there”.
For the activation of this campaign we had a large variety of output, in forms of ads, banners, newsletters and more. However the highlight of the campaign came in the videos we made where the ”out-there” tone really got to shine.
