Asus
<3 zenbook

Project Overview
A campaign for the ASUS Zenbook UX305 highlighting it’s three key selling points. The campaign was seen in all the nordic capitals through outdoor out-of-home advertising as well as having a big digital prescence through online ads and social media. It also had a retail prescence in stores like Power, Mediamarkt, Alina and Verkkokaupa.

My role in this project was co-art ­director and designer along side another graphic designer. We did everything starting at planning the visuals based off the three KSPs.
I did the ­photography and editing and my partner helped out with the styling and setting up an ­impromptu studio.
We worked together on creating the graphical style for the campaign with icons, animations and layout.

The production of various formats ­­­was shared between me and the other designer.
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